WOUND BED PREPARATION BRANDING
This branding for a concept in wound care was built around keeping wounds wet as apposed to dry whilst removing dead tissue, infection and slough via the WBP preparation system.
A skin foundation overlaid by three colours representing the wound states black (necrotic), green (infected) and yellow (slough) echoes the WBP process. This identity flowed through a range of materials including a brand book.
