PAREXEL BRANDING
Parexel Consulting is an internal group within Parexel that offers scientific, regulatory and business expertise. Offered as a bespoke team of specialist, fused into a personal solution.
We developed an identity that sat below the Parexel umbrella while having a unique personality. This was driven by the fusion of expertise forming an ident that evoked movement and change. While the separate colour blending and mixing showed how the consulting skills were mixed for differing solutions.
